Have you ever thought about publishing a magazine and wondered what it would take? How would you like direct access to independent publishers who have done just that? What questions would you ask? What would you want to know? Where would you even begin? Lorraine Phillips has done all the hard work for you by taking the time to sit down with sixteen publishers from around the globe in order to find out exactly what it takes to start and run a magazine from the ground up. She asked questions like: How did you fund your magazine? Did you do any market research or create a business plan prior to launching? How do you attract readers? What do you do to attract advertisers? How important is social media to your operation? Who handles distribution? What factors do you think contribute to the success or failure of a magazine in general? And much more. Together, these publishers will help you create the blueprint for your own publication. Featured magazines include: Blow, Cereal, Concrete Wave, Delayed Gratification, Disegno, HOLO, IdN, Katachi, Lionheart, Little White Lies, PAPER, Sneaker Freaker, Things & Ink, 3x3, Very Nearly Almost (VNA) and Wax Poetics.